Development in a manner which increases the value for all stakeholders
Statkraft wants to be a positive contributor in the communities where we are active. Statkraft has many stakeholders, including employees, the owner, customers, suppliers, local and regional authorities, NGOs, the media and municipalities in which we are active. We welcome a positive and open dialogue across the board and are working to develop the company in a manner which increases the value for the owner and the local communities and countries in which we operate.
Economic value creation
The below figures illustrate Statkraft's economic value creation.
Innovation
Statkraft's contribution to society includes expertise enhancement and results created through innovation. We want to be a driving force in Norway's growing renewable energy and environment R&D sector.
Reputation
Statkraft works to strengthen its reputation and promote the Statkraft brand. This year's reputation surveys show substantial improvement. During the course of the year, the Group ran several brand-building ad campaigns in Norway.
Sponsorship agreements
Sponsorship agreements form part of Statkraft's reputation and branding activities. The Group has both national agreements and supports local causes within culture and sports.
The Statkraft Fund
In 2009, the Statkraft Fund awarded funds to Young Entrepreneurship, CARE Norway and Norwegian Church Aid.