Reputation
Statkraft works to strengthen its reputation and promote the Statkraft brand. This year's reputation surveys show substantial improvement. During the course of the year, the Group ran several brand-building ad campaigns in Norway.
Why do we spend money on building our reputation and brand?
Statkraft wants to be perceived as a leading commercial player in the work to meet the world’s need for pure energy. Through goal-oriented communication and brand building, we are working to increase knowledge about and recognition of the Group's role, activities and results.
Many activities
The activities are quite varied and include national brand-building campaigns, sponsorship activities and participation in national and international trade fairs. In 2009, the Group ran several nationwide brand-building ad campaigns, one of which was in connection with the world’s first osmotic power plant. Together with our ad agency, we won the Stella Award for effective advertising in January 2010.
The Group also maintained a high profile at the Copenhagen climate summit, where we cooperated with Bellona to launch "101 Solutions" to the climate challenges. We also launched a new website in 2009.
Good results
Surveys in Norway show that the Group's reputation among decision-makers and in the financial community is good. Knowledge of Statkraft in the general public is growing, and the segment with a fairly good or very good impression of Statkraft rose from 45 to 63 per cent during the course of the year.
